Will the REAL Producers Please Stand UP!
Over the past five years we’ve released a ton of promotional CDs and mixtapes, but one thing that always amazes me is how few producers submit RECORDS to be placed on any of the projects. As a matter of fact, every time that we announce a new CD we receive at least 10 emails from producers asking if there’s anyway they can just submit tracks.
This amazes me because, I’m always hearing independent producers talking about how they’re REAL PRODUCERS and not just another beat maker. For some reason, a lot of independent producers think that playing a bunch of different instruments, knowing how to engineer or producing tracks for other genres of music makes them a REAL PRODUCER, but the last time I checked the term producer is short for RECORD PRODUCER. Now let’s just take a second to break down that word.
A) RECORD - a completed musical composition or song
B) PRODUCER - one who produces
This would make a REAL Producer, one that produces SONGS (not beats). But ask any independent producer to let you hear some of their material and they’ll play you a hard drivefull of beats. Where are the records?
It seems that most independent producers have gotten so caught up in the hustle of selling beats that they fail to engage in the business of producing records; records that will bring them publishing checks; records that will bring them clients. Making beats is the easy part. Its simple and fun. That’s why so many producers have huge catalogs of tracks. But the real work is finding songwriters and artists, coordinating studio sessions and bringing a vision into reality.
Too many producers find more importance in being able to work with the latest equipment and programs than being able to work with people, but its the people that produce the records. A real producer realizes that all of those tracks on his hard drive are uncompleted works. A real producer understands that his end goal is a HIT RECORD not a HOT TRACK! A real producer looks for artists to work with and creates tracks that compliment their style while bringing something unique out of them. A real producer understands that every record is a partnership and does what he can to make it a successful one. A real producer reaches out to their DJ, Radio and Media connections to help their records gain legs. A real producer understands there is more value in being credited with a hit record than having a site leasing 18 beats for $4.99. If your only aspiration is to make beats thats fine but will the REAL PRODUCERS please stand up!
Producers: We want to hear from you. Leave your thoughts below in the comments sections. Also check out a few of these opportunties.
- Subscribe to receive our Bi-Monthly listing independent artists looking for beats including links to music, budgets and contact information. LEARN MORE
- Submit sample tracks for a free placement on our producer showcase CD. 1,000 copies will be distributed to Atlanta's top Studios, Label Offices and Industry Events. LEARN MORE