How to Email Your Music so it Gets Heard!
THE EMAIL THAT I NEVER GET: "Whats up? I got this wack ass record that I want to waste your time with. I'm not that talented but more importantly I'm lazye. I don't have any fans and or industry contacts but I really think you (and the other 793 people I CC'ed email) should work for me without pay. If you can help me make some money, I have vague promise of future rewards with your name on it!"
THE EMAIL THAT I ALWAYS GET: "Man! I got this smash hit single. You need to f*** with ya boy cuz I'm bout to blow. I'm the hottest thing smoking. The whole city f***ing with me. All I need is the right person to hear it and we outa here. You need to be a part of this movement and we all gone eat together. Lets get it!"
The point I wanted to illustrate is: NOBODY EVER SAYS ANYTHING NEGATIVE ABOUT THEMSELVES. Let us tell it, every artist is the hottest in their city; every song is a hit single and we're all just one step away from a million dollar check. But the truth is always a far cry from the picture we paint. For those who don't know, YOUR opinion about YOUR music holds little weight in the business. The only thing that really matters at the end of the day are facts. So instead of saying you have a hit single, tell us how many stations picked it up over the past month. Instead of saying you got the whole city behind you, tell us how many paid shows you're getting. I think its time to put an end to all of this hyperbole in the music industry. People have gotten so in the habit of just saying whatever sounds good that it all comes off as hype. As always I'd love to hear your thoughts on this subject in the comments below
Hyperbole [hahy-pur-buh-lee] -Noun 1) obvious and intentional exaggeration. 2) an extravagant statement or figure of speech not intended to be taken literally, as “to wait an eternity.”