After three years of mixtape releases (2007-2009), a feature in XXL, coverage on BET and MTV and winning Best Female Artist of the Year at the 2008 Underground Music Awards, Nicki Minaj’s buzz finally reached its boiling point resulting in a lucrative deal with Young Money Records (Cash Money/Universal Records). 2010 saw Nicki’s star rise further with guest appearances on singles from Christina Aguilera, Ludacris, Britney Spears, Mariah Carey, Trey Songz, Usher, Rihanna, Diddy-Dirty Money and many other big names.