Looks like MP3s may soon be joining Cassettes, 8Tracks & VHS. Bach Technology, Co-inventors of the original MP3, have launched the successor to the popular file format that single-handedly turned the recording industry upside down. This new music format dubbed MusicDNA will contain additional embedded content in audio files such as lyrics, videos, news updates and album artwork. Record labels and bands will be able to send updates to the music files – with tour dates, interviews or updates to social networking pages – while illegally-downloaded files remain static. I think this is a definitely a step in the right direction. I believe the industry has invested to much time, money and energy into creating restrictions instead of providing tangible incentives for consumers to legally purchase music again. The MusicDNA stands a very good chance at success because it is not tied to any particular platform and the Bach Technology has opened the format up to re-branding by the labels and distributors that choose to embrace the new technology.
http://www.eweekeurope.co.uk/news/mp3-developers-launch-digital-file-successor-3132
