Makin' It Magazine

Success Guide for the Urban Music Industry.

Move Over MP3, There’s a New File Format in Town!

Posted by admin On January - 25 - 2010

Looks like MP3s may soon be joining Cassettes, 8Tracks & VHS. Bach Technology, Co-inventors of the original MP3, have launched the successor to the popular file format that single-handedly turned the recording industry upside down. This new music format dubbed MusicDNA will contain additional embedded content in audio files such as lyrics, videos, news updates and album artwork. Record labels and bands will be able to send updates to the music files – with tour dates, interviews or updates to social networking pages – while illegally-downloaded files remain static. I think this is a definitely a step in the right direction. I believe the industry has invested to much time, money and energy into creating restrictions instead of providing tangible incentives for consumers to legally purchase music again. The MusicDNA stands a very good chance at success because it is not tied to any particular platform and the Bach Technology has opened the format up to re-branding by the labels and distributors that choose to embrace the new technology.

For more information visit:

http://www.eweekeurope.co.uk/news/mp3-developers-launch-digital-file-successor-3132

Rapper T.I. Launches a Day Care!

Posted by admin On October - 5 - 2007

Believe me, I was just as surprised as you to find out that Atlanta rap mogul, T.I., was opening his first of a string of daycare facilities. It’s been a hell of a year for the rapper who has been an undeniable force on both the charts and in the box office. Grand Hu$tle Child Care promises to stand apart from other child care providers by being a 24 hour program catering to low income families. T.I. has made it very clear that he will not be a passive investor in the facility, but will participate in the day to day care of the children (feeding, changing diapers and all). In fact, the entire Grand Hu$tle roster including Young Dro, Big Kuntry, and Super producer Khao will be on staff teaching and caring for the children. This move by the self proclaimed King of the South has prompted other rappers to follow suit. Young Jeezy has also decided to give back to the community by teaching an after school tutoring program at Martin Luther King Jr. High School…
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Why Wack Artists Get Deals!

Posted by admin On July - 5 - 2007

Every month I find myself in a barbershop, record store, or club parking lot listening to artists claiming that record labels will sign just about anybody these days. I hear them complain about radio stations not playing their songs. I hear them talk about the lack of opportunities for artists with real talent to get heard. I’ve listened to many different versions of these same complaints for over five years as an artist, a manager, a studio owner, and a consultant. These complaints were the exact reason that I put together “The Beat Game: $5000 Rap Contest.” My whole purpose was to provide a level playing field where artists could showcase their talent and get some much needed exposure regardless of where they came from. The funny thing is, when I mention the contest to those same artists, half of them turn their nose up because they feel they are too good to be participating in such a contest while the other half will ask for more information. I’ll talk to them and explain the details but once I tell them there is a $35 entry fee all but a few will loose complete interest. I’ve had artists tell me everything from “I don’t pay to rap…” to “You should be paying us to participate…” I laugh it off because these are the same artists that sit around complaining about their situation, which brings me to the title of this article, “Why wack artist get deals!”

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Makin’ The Most of Myspace Pt. 3

Posted by admin On April - 5 - 2007

So we’re back for another round of Myspace marketing techniques and advice. I’m sure if you’re a loyal MySpace junkie that you’ve logged into your account at least once in the past month only to find a post from one of your friends telling you, “All girls are str8 up lying when they say size doesn’t matter…” If you don’t know what I’m talking bout then let me elaborate on a little thing called Phishing. This is what they call it when someone uses a phony webpage (usually resembling a Myspace login screen) to steals your account email and password. They then use this information to log into your account and spam everybody on your friend’s list by posting comments for everything from penis enlargement pills to ring tone websites.

Unlike most of the spam you may receive on Myspace these are messages from people’s accounts that you know and have added to your friend’s list. The worst part about it you may even be a victim of it and not even know until someone tells you. This can easily lead to a bit of confusion and embarrassment seeing as how they are posting comments using your identity. For instance a couple of months ago I was negotiating an agreement with an artist who contacted me through Myspace when a couple days latter I get a comment from him about penis enlargement pills (LOL). Now if I hadn’t read an article about account phishing the week before, I probably wouldn’t have known what to make of it. Simply put if you receive a message from someone who you think may be a victim of phishing let them know by sending them a message. If you think that you yourself may be a victim we advise that you change your account password and remember to never give out your account information

Is Your Favorite Rapper Gay?

Posted by admin On April - 5 - 2007

There’s no denying the relationship between hip hop and basketball and no matter how many changes they make to the dress code, the culture is still going to bleed on to the court. In between the fact that every rapper thinks he could’ve went to the NBA and every basketball player thinks he can spit a hot sixteen, I don’t see this relationship coming to an end any time soon. Go to any basketball game and you’re likely to hear MIMS, Jay-Z, or Nelly playing throughout the arena. Turn on MTV or BET and you might just catch a story about Jay-z or Nelly buying a team.

So when John Ameachi outed himself, becoming the first openly gay man to have played in the NBA, I had to turn my head toward the hip hop world and wonder… Which one of our favorite rappers is living a life on the Down Low? Now, I’m sure Wendy Williams would love to give you a list of names with addresses and telephone numbers, but for our story we’re just going to focus on one, Kanye West. It’s no question that a lot of rumors have been thrown around regarding the Chicago rapper’s sexuality. And while a lot of it stems from his diva-esque Grammy rants and prima-donna attitude, I believe there was no bigger contributor to the rumors than his notorious outburst on MTV regarding homophobia in hip-hop. For those of you that don’t remember lets just rewind the clock back a few years to late 2005. Kanye was fi lming a special for MTV to promote his new album, Late Registration.

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