Kelby Cannick, the Publisher of Makin' It Magazine, was once again invited back as a panelist for the A3C Hip Hop Festival. Speaking on the Future of Atlanta Media panel, he gave some terse advice on how independents can better build their brands and relationships with media outlets, as well as some telling insight toward establishing a real fanbase. Moderated by Maurice Garland, the panel some of Atlanta's top independent media outlets and tastemakers.