Book Guaranteed Performances in Austin!

Deadline has Passed

Even though SXSW was cancelled more than 100 events are still scheduled to take place, and over 80,000 fans and industry professionals are expected.  Submit your music today to book guaranteed performances on verified stages in Austin.

Each year, Makin' It Magazine partners with dozens of Promoters, Curators, and Brands to secure promotional shows for emerging talent.

All performance options start at $250 and include:

  • 1 - 2 Song Performance Set
  • Personal Flyer for Event
  • IG Story Post to over 50,000 Followers
  • IG Feed Post from @MakinItMag account
    (60K+ Followers)
  • Complimentary coverage in Makin' It Magazine
    (Print Magazine with national circulation of 15,000 copies per issue)

Additional promo may also be available for select stages.

SXSW 2020 was originally scheduled for Monday, March 16 through Sunday, March 22.

All performance options are available on a first-come basis, so submit music now to be at the top of the list.

Watch Recap Videos from SXSW 2019



There is no charge for help booking performances. The only thing required to submit is a FREE Account on the site.





What you Need to Know

Drawing tens-of-thousands of artists, fans and industry execs to the city of Austin, SXSW offers indies the opportunity to create new fans and life changing connections. While over 2,000 acts are booked each year for official SXSW events, there are thousands more that come to Austin looking for opportunities to perform. To fill this voide dozens of independent promoters from across the country produce unofficial events.

What you need to watch out for

Not all promoters have the artists' best interests in mind. Some falsely claim to be OFFICIAL events and promise things they can't deliver. Others put together wack showcases (subpar talent, No Promo, etc.) just to get money out of aspiring artists. Then you have the scammers who take money from artists for performances on shows that don't exist or ones they're not even affiliated with.

What Makin' It Magazine does to help

For the past 7 years, we've used our connections to help independent artists book promotional shows during SXSW. Having relationships with top promoters, we're able to secure performance opportunities on legit events for our clients. 

How we do it

We're not here to sell artist on performance slots. If you want to secure a guranteed show during SXSW. You set your own budget and submit it along with music and contact information. After reviewing everything, we'll provide you with options that are a fit you.

Why book with us?

As an individual artist, you are at the mercy of the promoter, especially if you have a smaller budget and something goes wrong. Because we have established relationships and book multiple performers on stages, we are able to get the best prices and preferred performance times. The fact we have an email blast, website and nationally distributed magazine that reaches over 100K artists, managers, and industry professionals, is also a good incentive for promoters to work with our clients to resolve any issues.

We do all of this without charging the artist for booking service... or adding fees to performance cost!