IShowSpeed hands out $250K in NYC scavenger hunt finale

IShowSpeed wrapped his Million Dollar Mission with Dr. Squatch by hiding on a New York City rooftop on October 28, and a nursing student named Ben found him about an hour into the livestreamed hunt to claim the $250,000 grand prize. The finale capped a nine-week, $1 million campaign with 25 challenges across the U.S., Canada, the U.K. and Australia. For creators, it shows how a big personality can turn a brand deal into a live event fans actually show up for.