Daddy Yankee's TikTok album deal shows platforms acting like labels

Daddy Yankee released La Postal through his DY Records label with TikTok's SoundOn handling distribution, artist services and promotion, which TikTok calls SoundOn's biggest artist partnership yet. The same week, DistroKid launched a Kobalt-powered publishing service that lets indie songwriters collect royalties for a $75 fee while keeping 80%. The takeaway: platforms now offer services once reserved for labels, so artists who own their work have more ways to scale.