Mariah Carey kicks off Christmas season with Gucci holiday campaign

Mariah Carey has officially opened the holiday season, dropping her annual It's Time video and landing a spot in Gucci's holiday campaign, set to her own music. All I Want For Christmas Is You is already back in Spotify's Global Top 50 at No. 32, and her Christmas tour hits Sao Paulo, London and Abu Dhabi this month. One evergreen song, owned and re-marketed every year, remains one of music's smartest business models.