Nile Rodgers defends using AI in his new Christmas Song video | Makin' It Magazine
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Nile Rodgers defends using AI in his new Christmas Song video

Nile Rodgers defends using AI in his new Christmas Song video
Photo: Astrid Stawiarz/Getty Images for DKMS Gala

Nile Rodgers is standing by his decision to use AI for the video to a new version of The Christmas Song, his 2020 charity track with Rebecca Ferguson, after fans pushed back on Instagram. Rodgers said his team built mood boards and storyboards like a film shoot and directed every second on screen, adding that a traditional production would have cost about $100,000. The video is due Nov. 20. For indie artists weighing AI visuals, his case shows the savings are real, and so is the fan backlash.

Source rollingstone.com Read Source
Nile RodgersAIRebecca FergusonChristmas music

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