Ye brings Yeezy back to the runway with Season 01 show in LA

Ye staged the Yeezy Season 01 fashion show on Nov. 4 in Los Angeles, the brand's first major runway since 2022. Kid Cudi, Big Sean and 2 Chainz were among the guests, rising rapper Nettspend walked as a model, and Ye used the 17-minute show to preview unreleased songs. Debuting new music inside a fashion moment turns one event into two launches, a move any artist with merch can borrow at a smaller scale.