THE CRAVING FOR REAL MUSIC WILL FINALLY BE SATIATED BY THE TAKEOFF ATL URBAN MUSIC SHOWCASE, A SHOWCASE TO PROVIDE A PLATFORM FOR TALENTED MUSIC ARTISTS, LABELS, AND PRODUCERS TO NETWORK IN A VENUE OF LIVE ENTERTAINMENT. TAKEOFF ATL URBAN MUSIC SHOWCASE WILL FEATURE ARTISTS IN THE GENRES HIP-HOP AND R&B, AS A RESPONSE TO THE GROWING NEED FOR DIVERSITY ON THE STAGE.