Artist JordanLivinGood was recently in talks for a major partnership with ANTA marketing team to promote Kyrie Irving's KAI 1 SPEED sneaker. As a Texas native and avid Mavericks fan, the collaboration was a perfect alignment of his personal brand and passions.
Though the promising deal ultimately didn't close, JordanLivinGood remains undeterred. He is already pivoting, channeling his energy into new music and proving his momentum isn't dependent on a single opportunity.
