BigXthaPlug's $1M streaming quarter shows indie leverage

BigXthaPlug told Shannon Sharpe on Club Shay Shay that he made $1 million from streams last quarter as an independent artist distributed by UnitedMasters, keeping most of it once recouped. The same week, MBW reported that Create Music Group bought into DistroKid, which says it distributes about 40% of new music. The takeaway for indies: owning your masters and percentage gives you leverage, and investors know independent distribution is where the growth is.