Mariah Carey stars in Gucci holiday campaign by Harmony Korine

Mariah Carey is the face of Gucci's holiday campaign, a short film directed by Harmony Korine in which hotel staff scramble to get a Christmas party ready for her, set to her own music. She wears more than $50,000 in Gucci across two looks, including a $19,500 crystal-covered gown, tied to the brand's new Butterfly collection. Her yearly holiday run shows how one evergreen song can power tours, brand deals and streams every season.