music industry

Growing a fanbase can happen much quicker with authentic support and influence of the media. By borrowing an audience already eager for new music, an artist can gain hundreds, if not thousands, of new followers and ticket-buying fans. However, music editors and radio/tv coordinators receive TONS of submissions every day. The competition for publicity is fierce, but the payoff can be greatly rewarding.

A couple years back, I ended up sitting next to someone from Spotify on a flight to Austin for SxSW. I had no idea who she was at the time but decided to pick her brain for an article I was working on. Ironically, the article was about the possibility of streaming services replacing major labels. As we discussed the huge door that streaming services opened for independents, she made a statement that I totally agreed with but still found completely unnerving.