A Makin’ It Experience
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“Where Culture Connects.”

The Linq Up brings together artists, tastemakers, media platforms, DJs, managers, brands, influencers, photographers, videographers, creative directors, entrepreneurs, and industry professionals from across the country during BET Awards Weekend.

Connect, discover talent, build relationships, capture content, and tap into one of the biggest cultural weekends of the year in a trusted environment designed for real visibility and opportunity.

More than just a showcase, The Linq Up is a networking and spotlight experience where emerging and established creatives can meet, collaborate, and create momentum.

Experience Includes

• Live Performances
• Networking Opportunities
• DJ Sets
• Media & Content Creation
• Meet & Greets
• Interviews & Podcasts
• Brand Activations
• Pop-Ups & Partner Experiences

Want to Be Part of the Experience?

Artists, brands, DJs, media platforms, and creators can partner with the event to:

• Perform Live
• Get Music Played
• Host a Meet & Greet
• Showcase a Brand or Business
• Conduct Interviews
• Capture Content
• Host a Pop-Up or Activation
• Network with Industry Professionals