J. THE ARTIST Discusses Shifting The Culture in Rolling Hype Feature.

Fresh off the drop of his sultry single Unwind, J. THE ARTIST is letting the game know—he’s not here to play, he’s here to claim. Carrying the torch from his late cousin James Brown, he’s grinding for the title: “Hardest Working Man in Show Biz.” With a Rolling Hype feature, a raw Artist Talk interview, shows stacking, and his new brand 'LyriqTeez' in motion, his sight is firmly set on making noise, building culture, and owning every stage he touches.“This ain’t a moment,” he says—it’s a movement.