Prince Black drops a video for his dark and grimey banger "Never Even Know (What's The Word). As soon as you press play, expect a frantic tone with boiling sentiment, word play that deserves much more recognition and one-liners that can leave an individual ruminating for a hot minute. Prince Black is food for sanity in a game that has become money-grabbing, shallow and flooded with inordinate amounts of clichés and platitudes.
