Ch 2 / 8
Your whole Update is an ad for clicking your main link.
The main link is the button under your Update. Before you write a word, decide where it goes. Ask yourself: what do you want people to see?
- Live footage from your last show.
- An interview you just did on a podcast.
- The new single on Spotify, Apple Music or YouTube.
- Your new website, with your merch, music and booking in one place.
- The viral post: the TikTok with your song that blew up last month.
Every Update should send readers to content that sells them even more on your talent and your brand. Then the headline, the body and the image all point to it.
- Link the thing, not your whole page. The song, not your artist profile. The video, not your channel.
- Click it yourself before you publish it. Use the preview. A link that's broken or private loses every reader you earned.