An Update is your press release. It tells people what you just did: a new song, a video, a show, an interview, a milestone. Tastemakers and others in the Community read it on Makin' It, and the strongest ones go on our Industry News post on Instagram, right next to the week's biggest music news.
An Update isn't a social media post
Don't write it like a caption. Write it the way a music news site would write about you. Someone who has never heard your name should read it once and know who you are, what happened, and where to go next.
You see it before anyone else does
After you save, you'll be taken to a preview. Use it to read your Update over, test your main link, and see how it's going to look to other people. Then Publish. Nobody else can see your Update until you Publish it.
We look at three things when we pick Updates: the image, the headline and the body. All three have one job: getting people to click your main link. That's where we start.