Most people only read the headline. It has to tell the whole story on its own.
- Put your artist name in it. "New Single Out Now" could be anyone. Your name is what people remember and search for.
- Write a full sentence: who did what. A headline a news site could post as-is.
- Write about yourself as "he", "she", "they" or by name. Never "I", "my", "we" or "our". Press is written in third person.
- Be specific. Name the song, the place, the number, the partner.
- Keep it short. Aim for 60 to 80 characters. Write it in normal capitals, not ALL CAPS, and skip the emojis.
Before: NEW SINGLE OUT NOW 🔥🔥
After: Jae Monroe Releases "Southside Summer," Her First Single of 2026
Adds the artist name and the song title, and drops the caps and emojis.
Before: Check out my new video!!
After: Kilo Reign Shoots "Paper Trail" Video in Downtown Atlanta
Third person, names the video, and says where it happened.
Before: Performing this weekend
After: DJ Nova Brightt Headlines Saturday Night at The Masquerade
Who, what and where in one line.
Before: We just signed!!!
After: Tre Wolfe Signs With Independent Label Northline Records
Names the artist and the label. "We just signed" tells a stranger nothing.
Before: Thank you for 100k
After: Mira Vale's "Static" EP Passes 100,000 Streams in Its First Month
Says what hit 100,000 and how fast, so the number means something.
The artists in these examples are made up.