Ch 7 / 8
When you write an Update, the site checks most of this for you as you type. Here's the whole list:
- Your main link goes to the thing you want people to see
- Your brand is in the headline
- The headline reads as a complete thought
- Written in third person
- Long enough to stand alone (200 characters or more)
- No raw links or emails in the body
- The body gives a reason to click
- A sharp, square image with one clear subject, not a screenshot
- You checked the preview and clicked your main link